Founder of the month: June 2017 - Mette Søeberg, CEO & Founder of ArtOmonde

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Founder of the month: June 2017 - Mette Søeberg, CEO & Founder of ArtOmonde

ArtOmonde is the artists’ interactive showroom. An app where the user can see art, meet artists and try out paintings on their wall. The user is encouraged to contact the artists and visit local galleries and ateliers.

Mette Søeberg is the founder and CEO of artOmonde, and she had the idea due to a mispurchase of a painting and a unique experience in a small atelier in Paris. When she was on maternity leave the idea turned into a dream of having her own company, which led to artOmonde, that was founded in July 2016.

Mette have more than 12 years of corporate experience with IT project management and she is the mother of two boys. Despite having many opportunities for a corporate career with a big salary, she chose to start her own business. In Mettes previous jobs she was looking for the "why". Why are we doing these IT projects? Who will benefit from it? After starting artOmonde, she can see how her costumers really benefit from the app.

 

1. What is the most important learning you had?

I think I learn something every day. I’ve been positively surprised about the many people that want to help, as soon as you reach out to them. There is always someone who knows someone. I’ve started my company by myself and I have enjoyed every step of the way. But it is difficult being “a lonely rider” within tech, that is fast moving and expensive. Being just one made me make the classic mistake to focus on and use my experience from project management within IT. It made the development process fun and meant that my product was delivered as scheduled and met the budget. But I underestimated the importance of a go to market strategy. Quite simple, I didn’t know what to do. I released my app and marketed it on an art fair, without having a webpage, a Facebook page or Instagram profile. I did not even bring a business card. This led to many questions followed by a couple of busy days. I realized that it was time for a partner and/or an investor, that has the skills that I don’t have. And this is the status right now.

 

2. Why are you the best to run your company.

ArtOmonde is a very young company and the idea is still being formed. The background for the idea is my story and for the time being that is essential in a sale. But the company is growing. I’ve just got an intern, met a possible partner and hired a student. I don’t wish to continue on my own, but I love having the overview and the full responsibility.

It is fun, I can use my experience as well as I learn something new every day. My dream is that artOmonde grows and becomes a global leader within digital presentation of artists, that combines the digital world with real life. And when that time comes someone else might be better than me to run the company. But for now, I love it and I wouldn’t like to do anything else.

 

3. Would you recommend other females to start their own company and why?

Absolutely! If you feel like it, just do it. There is no guideline that tells you whether or not the timing is right. Follow the flow and you will see. For me it was a sick leave, due to stress, that led me to my dream. Not the most obvious starting point for your own business, one would think. But it turned out to be the perfect timing for me. I am a mother of two and have a background within IT, in both the private and public sectors. And I have never seen myself as an entrepreneur. I like to have colleagues and be a part of something bigger. But I realized, that I had to do something else, if I want the life that I dream of. A life that is giving for my family, me as a person and my work. And that is the life I have now. I am the creative part of product development and have close contact to the customers and users. It gives me the flexibility to be with my family, when I want to. I feel that everything I learn is a gift for me in the future. Whether I succeed with artOmonde or something else. My learnings will take me to the next step, where I want to be. Having your own company makes you define your own future, and make you able to make a difference for someone. One day one of my customers told me, that an old lady in Holland was trying her paintings on her walls from home. She is disabled and can’t go to Denmark, but with the artOmonde app she is able to try out her favorite artists paintings on her walls and at the same time stay in close contact with her. That one story makes all the effort worthwhile for me.

 

4. What is your best tip to staying healthy and productive while running a startup?

Enjoy the process! A positive mind keeps you both healthy and productive. When you are happy and open minded it reflects the people around you, both private and in your business. If I have an off day, if I’m stock or overwhelmed, I go for a walk, take a day off or work from a place where I am alone. That clears my mind and helps me seeing things from a new angle. Surprisingly, most people admire that. My boys keep me focused on something else than artOmonde and I am very grateful for that. And of course. Take care of your body. Both training and cost. I am not that consequent, but I do yoga as often as possible and do some training as well. When my body feels good I feel good.

 

5. What is the biggest mistake you have made as a founder?

I see my mistakes as an opportunity to see things from a different angle. And one of these would be that I didn’t discuss the business plan with my customers from the beginning. I focused on the features and included customers in the development process but not businesswise. Strange, because I’ve wanted artOmonde to be my only source of income, from the very beginning. I’ve enjoyed every bit of the process but realized quite late that if I want to be able to deliver the best product on my market it is necessary to think about the income. It seems logical but when you work with something that is funny and makes you happy you tend to focus on that. At least that is what I did. But nothing is for free. Especially not IT-development, where I am using a Danish development company and would like to continue our good cooperation. One of the reasons that the business plan is a necessity for me and artOmondes future. I actually think that the timing is absolutely perfect. Because the timing is right for your company when it’s right for you. And I haven’t been ready before now.

 

6. What is your best advice to future entrepreneurs?

Be open to new ideas and embrace criticism. Positive as well as negative. Critic is the biggest gift you can get, because it makes you stop and see the things from a different angle. Seek other networks than just tech. I can warmly recommend it. I have a huge network of women entrepreneurs, that do everything from teaching, to tech to healing to therapist to business coaches etc. They have another approach, that I learn from and make my mindset different than my competitors. This network keeps me grounded and able to act between the fast-moving world of tech and the reflecting world of art. And finally, define why you want to start a business. Both businesswise and private. Consider this before you start. I have a family with two small kids and one of the purposes of having my own business is to be flexible and be able to be with them. The fact that I can work from wherever I am, and at what time I want, makes that possible. Consider how much time you want to spent on your business and family.

Do you want a fast-growing business or is slower the best way for you? Do you want vacation or can do without? Do you want to be in an office every day, once in a while or by yourself? We are all different and there is nothing right or wrong. But you have to know what you want. And most importantly work with something you really like. It reflects your personal life positively and you will meet people that inspires you.

So, get started! And remember to enjoy every step of the way!

You are more than welcome to contact Mette on mette@artomonde.com.

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Founder of the month: May 2017 - Sara Green Brodersen, CEO Deemly

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Founder of the month: May 2017 - Sara Green Brodersen, CEO Deemly

Sara is the CEO & Founder of Deemly which she founded in 2016 after researching the sharing economy for her thesis.

Deemly is a reputation and social verification tool for P2P marketplaces and sharing economy businesses helping them build trust for their community, ultimately allowing users to take their reputation with them across all their online activity.

Today Deemly has global partnerships with companies like Airbnb, Upwork and eBay as well as customers around the globe. The company’s headquarter is in Copenhagen, but they are in the process of opening up a London office.

 

1. What is the most important learning you had?

Starting a company is a roller coaster and so you have to feel comfortable and learn how to thrive in chaos. In the last year I’ve had a fair amount of hyperventilation and waking up in the middle of the night, but an ever bigger portion of high-fives and jumping around of joy - all within the same day sometimes. It’s called #startuplife and you need to get used to it. Also, get your legal shit in order.

 

2. Why are you the best to run your company?

I have spoken to more sharing economy entrepreneurs than I can count and for this reason I have a deep understanding of the problem we solve, the industry we’re in as well as a wide network. Besides that I have a startup mindset and understand that things move fast, change and sometimes ‘done’ is better than ‘perfect’. That coupled with a number of years working as a Management Consultant where process and attention to detail is key.

 

3. Would you recommend other females to start their own company and why?

Yes, of course.

Being a good entrepreneur or CEO has nothing to do with gender, but rather personality, values and leadership style. When we first started out I gave a lot of thought to how my gender would affect our company’s journey and I sought out to find female founders as role models. While that is important, I discovered that I could easily find inspiration and guidance with other entrepreneurs no matter their gender. It’s important to find your own way of doing things.

 

4. What is your best tip for staying healthy and productive while running a start-up?

Everything they say about eating right, sleeping well and exercising enough is true - sometimes that’s hard though.

Especially if you travel a lot. I find that unwinding with friends or family - even if only for a few hours - gives my mind a break which is crucial. But hey, I’m still open for suggestions.    

 

5. What is the biggest mistake you have made as a founder?

There’s such a long list of mistakes - but they have all been valuable and taken us to where we are today. Looking back at the first year, I wish I had been more brave and taken bigger risks. I think we might have missed out on a few opportunities because I was thinking too much and long about stuff.

 

6. What is your best advice to future entrepreneurs?

Go do it. There’s never a perfect time to start. And stop thinking you have to know everything and instead surround yourself with people who can help and support you on your mission. I’m so grateful for all the people I can call when I face something I have no clue how to tackle.

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Founder of the month: April 2017- Camilla Ley Valentin CCO, Queue-it

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Founder of the month: April 2017- Camilla Ley Valentin CCO, Queue-it

Queue-it is the leading virtual waiting room solution. With Camilla Ley Valentin, Niels Henrik Sodemann and Martin Pronk as its founders, Queue-it managed to bring together a strong

international team comprised of 27 nationalities and a leading product within their industry. 

This month, Camilla Ley Valentin, Co-Founder and CCO for Queue-it, shares the learnings she gained along the way and provides her advice for future entrepreneurs. 


1. What is the most important learning you had?

I think that now by having worked in both corporate and start-up environments I was able to realise the importance of establishing a network outside the company. The challenge with working in a big corporate environment is that often you forget to also have one foot outside and be able to be aware of anything interesting happening on the other end. 

Often, you tend to be captured in these uniform environments and opinions, finding yourself stuck in the company’s mentality. Being able to network and finding your own network outside your work environment is a nice way to always get a breath of fresh air and keep inspiration coming in. 

 

2. Why are you the best to run your company?

The story around Queue-it is that it was really a team effort in helping define all the elements behind the product and the idea. Having a team effort define the final product proved to be one of the successful steps we took. It brought together the different expertise my co-founders Niels, Martin and I have. When you have a team of people working for a common goal, it’s the complementary strengths and weaknesses that help define the final output while the team ends up serving as the main pillars in the incipient phase. 

The team effort also contributed to defining the legacy the company now has and served as a strong motivator in the beginning. As an entrepreneur, you quickly understand that learning and benchmarking your product’s solution and having several pairs of eyes and years can quickly help lay down the bricks that serve as the foundation of a start-up’s life. 

 

3. Would you recommend other females to start their own company and why?

Absolutely! -Just by considering the benefits of having a full insight into the business you can quickly understand the meaningfulness this adds to your life. On the other hand, you also get the chance to be part of this community, serving as a role model and encouraging other young women with high aspirations to achieve their goals. 

You get the chance to make a change by seeing your idea fly and seeing it make a difference in the world. After developing the solution behind Queue-it, Niels, Martin and I were quickly able to see that besides the reliable and dynamic solution, Queue-it was also offering a higher benefit, of online fairness, and this was one of the first inspiring and satisfying moments in my career as an entrepreneur. Seeing our solution make a difference in the world and for several industries was very fulfilling and meaningful, and something I would recommend to anyone. 

Being an entrepreneur offers a lot of flexibility, economic freedom and forces you to always keep a fresh mind, through the innovative and brave people you meet. It positions you in a very dynamic everyday work pace which forces you to always be open to new challenges. 

 

4. What is your best tip for staying healthy and productive while running a start-up?

Having a start-up is quite dynamic and always keeps you on the run, which is a good thing. It always helps me stay out of my comfort zone. Then I also have my daughters back home who also keep me running around and help me keep a young and fresh mind. 

Occasionally I try to practice yoga and keep my mind and body in line and balanced. I think that part of being able to stay healthy is by always keeping your balance, trusting your instinct and trying to keep in touch with yourself as a person, and finding time for myself and my thoughts always helps with this. 

 

5. What is the biggest mistake you have made as a founder?

In the very early stages we probably spent too much time catering to potential investors which to some extent took our attention away from growing the business in a customer focused way. This is something that I believe is happening to many start-ups. Thankfully we decided to drop it and direct our full attention to getting customers through a super focused sales, product and marketing effort. 

 

6. What is your best advice to future entrepreneurs?

My advice to young entrepreneurs is to always tell, ask, listen and evaluate their idea to potential customers. This can help maintain and show enthusiasm, while getting the right feedback during the initial phase of the development while continuously learning. It's also great to take advantage of the power of social media and the entrepreneurial community. 

In my case, my two co-founders and I had worked in the software development industry for years and that to some extent translated into confidence in our SaaS product, as well as in the business model. Furthermore, the network we are part of has played a significant role in defining and communicating Queue-it’s legacy, both as a product and as a team, which has brought along some of the first customer references.

I guess that a general advice would be to always believe in yourself, your idea and your team -this will influence your product’s rate of success and will also help you meet other inspiring people who will prove valuable on your journey. 

 

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Women in Tech Mentorship Program

 

We are excited to share the launch of our Women in Tech Mentorship Program.

We are extremely proud to share with you all, that we have gathered some of the most amazing entrepreneurs and females in tech here in Denmark - who have committed to share their knowledge and insights with you in a one-to-one Mentorship Program. 

The purpose of the Women in Tech Mentorship Program is to support the next generation of women in tech by building relations among female founders and entrepreneurial minds in the Copenhagen tech community.

We believe in the power of knowledge sharing, and this Mentorship Program aims to help create a diverse and more balanced workforce by encouraging and guiding women in their tech careers.

Who can apply ?

You are a professional, ambitious and driven woman who is working within tech, entrepreneurship or has started her own company. You want to advance your skill-set and get guidance within specific professional challenges, above more general career advice. Maybe you need help to navigate the funding jungle, lay out a social media strategy or create a growth plan for your company.


If you're interested in being a part of our Mentorship Program, 
please fill out the application form here, no later than April 17th.

 

If you have any questions, please feel free to reach out to us on our Slack Channel #mentorprogram  (http://www.womenintech.dk/slack)

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Founder of the month: March 2017 - Camilla Hesselund Lastein, CEO of Lix.com

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Founder of the month: March 2017 - Camilla Hesselund Lastein, CEO of Lix.com

Lix.com was founded in the beginning of 2015 by Camilla, after her first attempt failed in the end of 2014. Camilla got the idea for Lix.com in May 2013 when she was a student herself, and felt the struggle and economic hassle of buying the required textbooks for her classes. In the beginning of 2014 she quit her studies to go all in on starting Lix and lived on her friends couch for 1,5 year to do so.

Today Lix.com has 20 full time employees, received more than 21 millions DKK in funding and has 30.000 users on the study platform, and more than 5.000 publishing partners that provide content.

The goal for Lix.com is to be the global front runner in the changing education industry, and to make learning accessible everywhere, for everyone.

Lix.com’s core focus is the B2C market for university students.


1. What is the most important learning you had?

Patience.

It’s something that I have always had a hard time dealing with, because I want everything to happen right when I think of it. I have learned that when you want to change the world and make an impact, by distrupting an entire industry, it takes time. Good products take time, and finding the right people to build with takes even longer.
It’s a marathon, not a sprint. Execution and hard work every day for a long, long time.

 

2. Why are you the best to run your company?

I have a naive faith in myself that people often laugh about.
You need to believe in yourself and the team around you, cause nobody else will do it for you. I find this very natural because we have a fucking amazing team, but many people have a hard time truly believing that it’s possible to do great things. You need to feel it deep inside and don’t doubt it for a second.

That said, sometimes I totally fake it. I have doubts, second thoughts, frustrations and I sometimes crying my eyes out in a dark corner. But it’s the ability to handle that, while handling everything else and still moving forward, that makes me the right person to run my company.
To most people it seems ridiculous that the Lix team will succeed when everyone else who ever tried, failed. But to me it’s not even a question of “if”, but rather “when”, and the team and the amazing people around us know that.

Besides that, I never take no for an answer and never compromise on the end goal.

 

3. Would you recommend other females to start their own company and why?

Always, yes! I always encourage everyone that I meet to do it. Not everyone is meant to start their own company, but if you know yourself good enough and truly believe that you are capable, then do it.

“Why?” I want to reverse that and ask “why not?”. If you’re thinking about starting your own company then try to describe potential worse case scenario if you start your own company, and then try to describe the potential best case scenario. Usually you find out that the potential worse case scenario wasen’t so bad, and then you don’t have anything to be afraid of.

Also, the learning curve, when starting a company, is through the roof, and I love that!

 

4. What is your best tip for staying healthy and productive while running a startup?


Make it a habit to be out of your comfort zone. Read that sentence 10 times and then remember it. It’s the only way to always grab opportunities when occur in front of you and how you progress the fastest. You will have to do many things that feel very uncomfortable but you just have to deal with it.
When I feel nervous or scared, I think of the end goal of the company and the bigger picture, and then I can make myself do anything. I might almost black out from being nervous the second before, but after wards it’s the best feeling in the world!

Take care of yourself and get enough sleep!

5. What is the biggest mistake you have made as a founder?

There are so many. Making mistakes is an essential part of starting a company, and I have been doing this for 4 years now, so that’s a long list.
If you don’t make any mistakes, you’re not trying hard enough. I think that a successful company is when you make enormous mistakes but still have the ability to overcome them and move on. Then anything can hit you, but you will keep going.

 

6. What is your best advice to future entrepreneurs?

1. Find out what your ambition is. Is your ambition to pay your own salary? To be a company within your country, or to challenge Google or Amazon? That sets the scene. Then you also have the answer to how much work you need to put in.

2. Find out how much are you willing to sacrifice. Be clear on what your priorities are, cause often your loved ones are the ones paying the price. If your business is a higher priority than your family, align your expectations with them and make a common understanding on it. 

3. Ask yourself: What is the worse thing that could happen? If you can live with that then do it.

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In a world full of princesses, dare to be a hotdog!

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In a world full of princesses, dare to be a hotdog!

The Women in Tech Conference in Stockholm 2017

On the International Women’s Day, March 8th, Women in Tech DK went to the city of Stockholm to attend the one-day Women in Tech Conference. The program was packed with inspiring women from different areas of the technology sector - entrepreneurs, investors, developers, designers, intraprenuers among others. The atmosphere at the conference was vibrant and the energy from the speakers contagious. Some of the topics covered on stage were: The future of virtual reality, AI, the data-driven customer journey, online trust and security, trends within gaming, funding opportunities for tech startups, EQ based leadership and redefining traditional industries through innovative technologies. You can see the whole conference live broadcasted here

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Highlights from two attendees

At the venue, Folkets Hus, the Men’s restroom was turned into the Ladies’ for the occasion of the event. 1300 women attended the conference including several representatives from Women in Tech Denmark. The conference was 'by invite only' and through a collaboration between the Danish and Swedish WIT organisations we were able to invite a group of Danish tech ladies to Stockholm. We have asked two of the attendees, Karin and Dovile, to share some highlights from the experience.

Karin is Project Manager at Rainmaking Studio where she builds new startups together with established companies.

Karin is Project Manager at Rainmaking Studio where she builds new startups together with established companies.

Dovile is Product Designer at Zendesk where she works with building a good user experience for self-service customers. She is as well very active and involved in the local design community.

Dovile is Product Designer at Zendesk where she works with building a good user experience for self-service customers. She is as well very active and involved in the local design community.

 

What was your overall impression of the event?

A quick selfie before the conference started. From left: Dovile, Caroline, Karin and Jana

A quick selfie before the conference started. From left: Dovile, Caroline, Karin and Jana

Karin: “I was really impressed by the WIT Stockholm event - the lineup was really strong with so many successful and cool female speakers. I left the conference feeling inspired to do great things!”

Dovile: “I did enjoy it a lot. I think it was a good way to understand the underlying challenges woman can experience in the men’s world. Overall I brought back home uplifting feelings.”

 

 

Which speaker/session made the biggest impression on you?

The program of the day

The program of the day

Karin: “I was really impressed by Susanne Najafi - serial entrepreneur and co-founder of Backing Minds, an investment fund who believes in a different approach to finding the next successful startups. In Sweden, 9 out of 10 tech startups who get funding from the traditional VCs are founded by men, and most of them are situated in Sthlm. Backing Minds want to think outside the box and are looking for more diverse founder profiles, companies and customer segments of the startups they fund.”

Dovile: “I was impressed by Sara Hermansson, who is powering through the man's world with such a confidence and such a strength. I loved her idea of a mental brother. Also, I was very impressed by the strength and the confidence Cristina Stenbeck brought to the stage once she kicked off her talk. I do strive one day to reach that point in my life as well.”

 

 

What is the value of a conference for women in tech?

Karin: “From a political point of view, I think it is really important to show the world (both men and women) that there are many successful and inspiring women working in the tech industry. We need to showcase more female role models to inspire young women to pursue a career in tech, in order to get a more diverse workforce. I also think it provides a great opportunity to meet like-minded females and share learnings and personal stories”

Dovile: "It brings a lot of personal strength to keep on hustling and trying to put my mindset where it has to be. It helps me to push forward my ideas and see the brighter future when we get the equality we all fight for and not only in Scandinavia but globally as well.”

 

 

What take away from the day can you apply to your own life as a women working in tech?

Karin: "In a world full of princesses, dare to be a hotdog! ;)"

Dovile: “Ahahah, the best quote ever.

"The only limit is your mindset. Everything else is doable and achievable. I strongly believe in this in my personal and professional life.”

 

Read more about the event here: http://witsthlm.com


A special thank you to Rikard Steiber and Stefan Ruud who made it possible for us to attend the conference.

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"Let’s be the change we wish to see, bring in more senior leaders in technology", by Priya Malhotra.

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"Let’s be the change we wish to see, bring in more senior leaders in technology", by Priya Malhotra.

About Priya:

Priya is a marketer in the tech industry. She builds the bridge between business, technology and customers. Being an MBA without a technical background, she spent her first couple of years breaking her head with terms like JAVA, C++,.NET etc. In the process she learnt how technology is becoming a part of our lives, how it can solve business problems and create tremendous commercial benefits. Being in this industry also gave her the experience of being the lone women in teams and meetings. Gradually she developed the confidence to make herself heard, be assertive and take things with a pinch of salt.


I joined the technology industry 7 years ago and saw young women brimming with confidence all around me. Most of them were ambitious, smart and eager to make a difference.

But as I looked at the middle management, women were lesser in number and the senior leadership team had just a couple of women leaders. It made me wonder; every year fresh talent flows into the company with so many females.

Then what makes the numbers diminish over the years?

I also realized that even the small number of women that made it to the senior level had to battle it out every day to keep their spirits alive and to find their voice among a large group of male leadership. And of course there was no upfront discrimination, but there were subtle hints to say “you don’t really belong here”.

This really scared me from inside but I decided that I will not let this happen to me.

A deeper introspection over the years taught me that equality is not something you ask for, it is something you have to take it as your right.

More often than not, as women we have self imposed restrictions on us and on other women. Before we ask the male fraternity to look at us as equal we need to fight our own demons that in a way tell us that we shall be guilty for prioritising our careers.

At times, we also judge other women on the same parameters.  Nature has blessed women with the ability to bring a new life into this world and nurture it. But that in no way means that she does not have the ability to prove her professional worth.

We are way stronger that we have been made to believe. Instead of demanding our rightful place, let’s just place ourselves where we want and hold on to each other.

If women start supporting other women in workplace and help each other to break the stereotypes, there is no way that anything can hold us back. Look out for those bright young women in your team and give more power to their ambitions.

Look up to the women leaders who made it happen despite the challenges, thank them because they paved a path for you.

So go on, be yourself - take on the world and never let go of your dreams. You have worked hard to get where you are and you deserve it!

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Founder of the month: February 2017 - Louise Ferslev CEO, MyMonii

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Founder of the month: February 2017 - Louise Ferslev CEO, MyMonii

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This is the first female founder portrait out of a series we are going to make, with a new portrait once a month for the rest of 2017. Behind every startup there is an interesting personality. We want to provide a platform for local and international female founders and entrepreneurs to tell their personal startup story, and share their biggest learnings and tips. We hope the portraits will inspire and motivate you to bring your own ideas to live and that you will share the portraits on your social media if you like them.

Louise Ferslev is the first female founder we have interviewed. Louise is the CEO & founder of MyMonii and a co-founder of Women in Tech DK. Read about her struggles in the early days, why she recommends to "think as a lazy person" and why it was her best decision to be a mother and startup founder at the same time.


MyMonii was founded in December 2015 by Louise Ferslev and angel investor Thor Angelo. Before December 2015 they have been working on the product since mid 2013. MyMonii is now a company with 14 employees (from freelancers to fulltime), received more than 2,5 millions DKK in funding and the app has more than 20.000 signups. The vision of MyMonii is to become the leading mobile payment and banking solution for kids and young people in the Nordics.

1. What is the most important learning you had?

Tech BBQ 2016 - two weeks before due date.

Tech BBQ 2016 - two weeks before due date.

I had so many learnings from the idea stage until now. But I will tell you about one of the very first learnings I had, because I know this is a thing that many founders misunderstand, just like I did.

In the very beginning I thought my idea itself was very valuable, so I made a presentation with more than 20 slides which showed why MyMonii (at that time it was called Lommepengekortet, in english: The allowance card) was the best idea ever - and my goal was to find a person or a company who could invest 2-3 millions DKK and also lead the IT development of the app. I used so many hours, days, months on contacting ventures, angel investors, software development companies and everyone said 'no'.

Of course. No wonder. I had nothing, but the idea. 

So remember: Start very low key and make sure you know that the first 20 users like your product and want to keep using it for months - before you start raising money and being more serious.

2. Why are you the best to run your company?

At the moment I am the best to run MyMonii. It feels like my personal and the MyMonii brand in a weird way is melted together. I actually believe that it is very important for a company at this stage to have a leader who really, truly cares about the company's vision. It will require a big bunch of passion, courage and patience to take MyMonii from what it is now to the next level.

In a couple of years this might change. If MyMonii, as expected, will be a big, international company it might be better to have a new kind of CEO. Who knows? But I know for sure that I am the best to run MyMonii at the moment.

3. Would you recommend others females to start their own company and why?

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Yes, I would definitely recommend other females to start their own company. This is also why I was a part of starting Women in Tech i Denmark. I love to see that more and more women are inspired to start a business, and that they are not afraid of starting a tech company, without a technical background.

And a quick comment to those of you who are afraid of starting a company because you also want to have babies: Just do both! You can do it! You can run your company and also be the best mum in the whole world.

I have a the most amazing little 4 months old daughter now and I am running MyMonii. Feel free to reach out to me, louise@mymonii.com, if you are looking for tips on how to combine both.

The decision of having Elna, my little baby-girl, was the best decision ever. And MyMonii actually had an energy-boost because I finally delegated more than I was used to.

4. What is your best tip for staying healthy and productive while running a startup?

Think as a lazy person.

Complete only the most important task every day. If you have the energy to take more tasks from your to-do list, feel free to do it, but when you wake up in the morning you should be sure about: What is the most important thing I need to get done today? Leave the rest undone.

This mindset works for me. It makes me aware of what is actually important to get done, and what is secondary. And as I will only make number 2, 3 and 4 on the to-do list if I want to, then I am more positive while I get them done, because I was not forced to do it. When I work with a positive mind, it is easier for me to stay efficient.

Just remember: There are no tasks on your to-do list that will kill your company if it is done by tomorrow instead of today.

5. What is the biggest mistake you have made as a founder?

Overall, I am not a fan of talking about "mistakes". I believe there are no wrong decisions, and therefore I don't believe in mistakes. Everything is a process. But when I look back and think about the journey until now, I can of course find many times where I would have done things differently. It is not possible for me to point out the biggest mistake I made, but I can mention a couple:

  • We were missing a real owner agreement in the very beginning, which was very expensive and almost killed MyMonii (long story)
  • In MyMonii's early days I thought IT developers would just get things done without me "pushing" for it. This made the app development extremely slowly moving forward.
  • We took too much time to raise money with nothing but an idea. Read more about this above.


6. What is your best advice to future entrepreneurs?

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Stay patient.

I believe you need to work on your idea/project during 2-3 years before it can actually turn into a "real company". Many entrepreneurs want to see an effect fast, but this is not how it usually works. Some of the toughest periods in my "journey" as a founder have been in the slow periods, where we were lacking traction from users, interest from investors, engagement from developers and employees. But those are exactly the periods where you should keep working even though it is super boring. Because it is exactly in these periods where many other founders give up.

 


You can follow Louise on Instagram or connect with her on LinkedIn.


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Thank you for a great journey so far

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Thank you for a great journey so far

It is almost 2 years since we initiated Women in Tech as a means to inspire diversity in tech startups. Since then we have been an engaged part of the Copenhagen startup community. We have experimented in terms of events and contents. We have developed valuable collaborations with some of the coolest startups. But, most importantly, it seems that we have helped to create a stronger network amongst female founders and women working in tech startups in Copenhagen.

We are proud of these achievements, and we wanted to take the opportunity to thank YOU: You who have participated in our events; You who have read and shared our blog; You who have reached out to us or told about Women in Tech to your friend.

Great times ahead

Similar to the startups we have worked with, we have also grown and developed. More people have joined our team, and a broader audience has noticed us and reached out. Therefore, we have chosen to broaden our scope in order to encourage and inspire more women to join the tech industry, which can eventually increase gender diversity in the tech industry.

Our last event with Trustpilot

To kick-start the process, we co-hosted an event together with Trustpilot last Thursday, which focused on How to build a career in tech. The event had +100 participants! Jenny Shirey started off by telling about her own career path that eventually led her to Copenhagen, where she got a job at Trustpilot. You can check out Jenny’s slides here.

Afterwards, we had a panel discussion with four inspiring ladies that have chosen the tech industry as their professional territory. The panel included Christina Stan (Senior Engineering Lead at Microsoft), Deepa Daniels (Product Manager at Zendesk), Helle Gadeberg (Nordic Technical Leader at IBM Denmark Aps) and Pushpita Sengupta (Business Systems Architect at Trustpilot). The panel discussion spurred a lot of interesting questions – amongst others about knowing what you want, taking chances and the valuable learning of failing. The event ended with group discussions on different topics.

As a new thing we have created a Women in Tech Denmark slack channel, which we encourage all interested ladies and gents to join as a way to connect with other likeminded and stay updated with Women in Tech. If you are interested in joining the platform, please submit your email here (http://www.womenintech.dk/slack) and you will receive an invitation subsequently.

We look forward to seeing you at our next event! 

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Understanding male and female motivation in the workspace

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Understanding male and female motivation in the workspace

We all know it - the real driver of every business is its people. Peakon provides real-time, interactive, and actionable insights into the key areas of an organization, by actively soliciting feedback and ideas from all levels a company. It thereby offers a data-driven solution to understanding, engaging and retaining staff.

In this blog post we would like to present the company as well as a recent gender study on workplace motivation they conducted.

In short, Peakon are experts when it comes to understanding employee motivation in the workspace. Based on the data collected via their platform (over 230,000 individual survey responses from employees in over 20 countries), they are conducting a series of engagement reports. The first report, which has just recently been published, is focused on gender and shows the differences between what is driving men and women in the workplace.  

Here are some interesting facts they discovered:

  • Strong leadership is the biggest driver of employee engagement across both genders
  • Organisational fit has a 42% greater impact on women’s engagement than men’s
  • Personal growth and accomplishment affect engagement levels more in men
  • Women tend to feel financially under-rewarded, whereas men are more confident that their opinions are appreciated
  • Employees often feel their efforts are not sufficiently acknowledged by their employers

Dowload the report to get the full story and further findings.

If you would like to discuss directly with Peakon how they interpret the findings of the report, join our Women in Tech x Peakon Friday Bar on taking place on the 25th. During the event, we will not only talk about employee motivation and diversity, but also listen to a speech of one of the Peakon founders about their experiences on how to grow a team. And then there will be of course plenty of networking, snacks and drinks. There is only a limited amount of tickets available so be quick and get yours if you haven’t already done so :)

We are looking forward to seeing many of you there.

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